What Size Niche Is Best For Affiliate Marketing

Big niche, or little niche?

Another consideration you will have is whether to pick a ‘big niche’ or a ‘little niche’. Of course every online marketer knows that your ‘niche’ is your industry segment, which at the same time will dictate your subject matter.

• So if you’re selling an eBook on getting abs, your niche and your industry are ‘fitness’.
• On the other hand, if you’re selling an eBook on making money online, then your niche is online business.

Making money online (MMO) is actually the biggest niche you’ll find when it comes to digital products with affiliate networks. In fact, Warrior Plus (Warrior Forum Special Offers) is entirely dedicated to digital marketing products. Just behind digital marketing as a niche, meanwhile, are the fitness niche and the online dating niche. This is a good thing because these are proven niches. People are happy to spend money to make money and they’ll also spend money to look and feel better or to find love. These are also subjects that appeal to everyone. So if you’re looking for a product with a proven track record, it will likely be in these areas. But there’s also a problem here: that problem is that these areas are highly competitive and oversaturated for the same reasons. If you want to reach this audience then you’re going to need to spend more money on PPC advertising as you’ll be bidding against more competitors. Likewise, if you want to create a blog, you’ll be competing with a much larger number of other blogs for the top spot on Google and for readers. Conversely, if you create a blog on, say, a local band, then you’ll be among maybe two other fan sites and you’ll find that you can very quickly get seen by pretty much your entire (smallish) audience. Likewise, you’ll probably be able to pay to advertise on Google or Facebook for these terms without spending much money. The same goes for writing about a specific job or profession. If you’re selling an eBook on ‘stage lighting techniques’ then you’ll find it much easier to reach those professionals without spending vast amounts of money.
But at the same time, the products will also appeal to a much smaller market. This means that it won’t take as long to saturate the market and you likely won’t make as many sales over the long term.

The answer... Often the best strategy will be to start smaller and then to build your way up to reach the bigger niches.

Another option is to choose an affiliate product that aims at a smaller cross section of a much larger niche. For instance, ‘fitness for the over 50s’ is a much smaller chunk of the larger ‘fitness’ niche. The same goes for ‘digital marketing for students’. One more consideration though is who that target demographic is and specifically how much disposable income they have. In this regard, aiming at the over fifty crowd makes more sense than aiming at students! So quick summary: To get started with a niche quickly... Look for niches that:

• Have a strong fan base
• Who has money to spend
• But not so many existing fan sites targeting them

(Side Note: Different terms can often appeal to completely different groups of people. Within the online marketing niche, there are many sub-niches (like Wordpress Plugins, Marketing Funnels, Social Media...) as well as huge target groups identified by what they call it. Most beginners get pulled in using the terms "Make Money Online" (MMO), "Work From Home", and "Business Opportunities" (Biz Op) and those are by far the largest and most heavily targeted terms by the sleaziest marketers looking for "suckers" without enough experience to identify legitimate business training. For legitimate training on methods that actually work, you're better off searching for "Internet Marketing" (IM), and other sub-niches of online business... basically how to build a real business online, using Social Media, SEO, Marketing Funnels, Blogging and Wordpress, etc.)

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